Siaran Kabar | BALI, Indonesia – Hard Rock Cafe Bali is raising awareness of breast cancer through PINKTOBER 2026, the 27th annual global campaign organized by Hard Rock International. The initiative brings together guests and team members to support breast cancer research, awareness, and patient services.
Running throughout October, the campaign aims to strengthen public awareness of breast cancer while raising support for initiatives dedicated to addressing the disease.
Funds raised through the campaign will go to the Hard Rock Heals Foundation to support breast cancer research and awareness worldwide through the American Cancer Society.
Phillipe Fong, General Manager of Hard Rock Cafe Bali, said PINKTOBER brings communities together to support breast cancer awareness and research while honoring the strength and resilience of people affected by the disease.
He added that Hard Rock Cafe Bali is proud to take part in the global initiative and contribute to efforts that create meaningful change.
Special Activities and Experiences Throughout October
As part of PINKTOBER 2026, Hard Rock International is introducing a range of activities across its global network of hotels, cafes, casinos, retail stores, and digital platforms.
Participating Hard Rock Cafes are offering special PINKTOBER-themed menu items, limited-edition merchandise, fundraising events, community gatherings, and live performances featuring female artists.
The PINKTOBER 2026 retail collection includes T-shirts, hoodies, stickers, and collectible pins, available through Rock Shops and the official Hard Rock online store.
Hard Rock Hotels worldwide are also hosting special experiences, including live music performances, wellness activities, curated dining experiences, and community engagement initiatives.
In addition, Hard Rock Hotels will provide 80 complimentary vacation room nights at all-inclusive properties across Mexico and the Caribbean for breast cancer survivors, caregivers, and others affected by the disease.
PINKTOBER Has Raised More Than US$15 Million
According to Hard Rock International, the PINKTOBER campaign has raised more than US$15 million to date.
Through fundraising initiatives and community engagement, the company continues to support breast cancer research and promote greater public awareness of the disease.
Further information about PINKTOBER 2026 is available at www.hardrock.com/PINKTOBER. Individuals who wish to donate and learn more about supporting breast cancer initiatives can also visit donate.cancer.org.
Hard Rock Cafe Bali is located at Jalan Pantai Kuta No. 1, Kuta, Bali, Indonesia.
Editorial Note: This article is based on a press release issued by Hard Rock International on October 1, 2026.